Markit Strategies and PR

Markit Strategies & PR is a virtual agency of experienced PR and marketing experts who specialize in business-to-business inbound marketing for manufacturing, technology, and professional services clients.

Media Relations

Increase visibility among prospects and key publics using PR, social media, and blogging.

Achieve “top of mind” awareness with key constituents.

We understand the manufacturing, technology, and professional service markets. It’s our job to know which publications, online influencers, and news agencies cover the industries that get results.

  • Key Messaging
  • Content Development
  • Media List Research
  • Media Relations
  • Media Placement
  • Speaker Program Management
  • Awards Program Management
  • Analyst Relations
  • Social Media Marketing
  • Blog Strategy & Development

Markit Strategies & PR are experts at mining stories, case studies, trends, and data that tell the ultimate story on the right platform to the marketplace and its influencers, providing thought leadership, issue ownership, and a clear point of view for business-to-business clients. Our media relations’ achievements have been recognized by the International Association of Business Communicators with the highest honor and awards from peers in our own industry.

When it comes to media relations, the focus tends to be on programs targeting influential trade publications in a B2B industry. We seek to capitalize on planned editorial coverage that relates to client companies and deliver a consistent flow of news about our clients’ new products and services. For us, the objective is to establish the client’s brand and executives as recognized sources for commentary about industry trends.

Inbound Marketing

Tap into a set of processes to help you grow.

Uncover new business opportunities with quality content generation.

Inbound marketing attracts the attention of prospects and customers, helping them find you on the web.  Inbound marketing focuses on creating quality content that pulls individuals to your company and product. Take advantage of a proven marketing and business development program to grow your business. By aligning the content you publish with your customers’ interests, you are attracting the right inbound traffic to your core business.

  • Inbound Marketing Strategy Plans
  • Marketing Automation Software Specialists
  • Qualified Direct Marketing Programs
  • Content Marketing Generation
  • Content Creation & Curation
  • Integrated Lead Generation and Sales Support
  • Lead Management Planning, Qualifying, Distributing
  • Lead Measurement Tools
  • Social Media Marketing for Business Development
  • Email Marketing
  • Blog Development & Management
  • Search Engine Marketing
  • Google Adword Management

Inbound marketing earns people’s interest instead of buying it.  It’s a free medium to business-to-business organizations to generate content. Inbound marketing is all about two-way, interactive conversations. Engaging your audience and pulling in new prospects into your funnel is what inbound marketing is all about. New customers will come to you through search engines, referrals, and social media channels.

As your marketing partner, we will help your organization create content that provides value, entertains, and educates your prospects to earn that interest.

Markit Strategies is proud to recommend the use of Salesforce.com and a variety of other marketing automation software tools. Our team is comprised of experts in the use and customization of this powerful on-demand sales automation tool. Team specialists can assist your organization in implementing Salesforce.com.

Marketing Communications

Make an impact with integrated marketing communications (IMC), content marketing, and sales collateral. Our award-winning creative team develops compelling corporate identity to giant tradeshow graphics to online newsletters or advertisements.

  • Branding
  • Graphic Design
  • Corporate Websites
  • eNewsletters
  • Direct Mail
  • Online Landing Pages
  • Brochures, Folders
  • Tradeshow Displays
  • Advertisements
  • HTML emails
  • Banner ads
  • Case Studies
  • White Papers
  • Videos

Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together, which is important in business-to-business brand building.  At its most basic level, Integrated Marketing Communications, or IMC, means integrating all the promotional tools, so that they work together to meet your business goals. Recalling from our business education, promotion is one of the Ps in the marketing mix. Promotions has its own mix of communications tools.

All of these communications tools work better if they work together in harmony rather than in isolation. Their sum is greater than their parts – providing they speak consistently with one cohesive voice all the time.  Our team takes on that task and ensures your IMC program provides value, is cohesive, and generates results for you.

Ready to make some noise?

Contact us for a B2B marketing assessment.
Call us at 734-516-6490.