Barbara Longley MacGregor

Barbara Longley MacGregor is an experienced marketing and technical communications specialist. With a focus on business communication for software companies, she has an extensive background in the design and development of newsletters, marketing campaigns, case studies and other customer-facing vehicles. Throughout her career, she has written, edited, and copyedited a wide variety of communications and has coordinated projects with project managers, clients, and subject matter specialists.

Prior to joining Markit Strategies and PR, Longley MacGregor was a senior writer and managing editor for Donovan Data Systems (now Mediaocean), New York City. The company provides software solutions to advertising agencies, media specialists, advertisers, PR firms and related agencies. She wrote online help, reference manuals and user guides, and related documentation. In addition, she supervised the editorial work of three writers and designed a document tracking system.

Longley MacGregor earned her Bachelor of Arts degree from Denison University. She is a Senior Member of the Society for Technical Communication and has held volunteer committee positions for schools and church.