Kathy is responsible for all aspects of marketing including media relations, digital and branding for clients in the manufacturing industry, particularly in the commercial vehicle space.
Prior to her role as a PR specialist for Markit Strategies, Kathy was Senior Manager, global brand management and digital communications for Meritor. While at Meritor, she held various marketing, branding and product marketing roles supporting Meritor and MeritorWABCO a previous joint venture of Meritor. She led the revitalization efforts for Meritor’s Run With The Bull brand launch, led more than 10 product launches within the axle, brake and driveline space, launched all social media efforts for the brand, relaunched their global brand websites and managed all advertising efforts for the brand.
Kathy was instrumental in developing media relations programs and events that boosted brand awareness and indirectly supported sales of several products. Kathy also held various marketing and communication roles at Detroit Diesel and Daimler Trucks North America earlier in her career.
Kathy holds a Bachelor of Science for Marketing and International Business from Oakland University.