Patrick McLaughlin - Markit Strategies & PR

Why third party validation with PR is best

A common error I see companies make in the B2B world is trying to attract customers by presenting a litany of product features and specifications, assuming the potential customer will recognize the benefits and see how they apply to their unique circumstance. The...

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Virtuous cycles powered by fish heads and media placements

by Patrick McLaughlin | blog

The Oxford Dictionary defines a virtuous cycle as “A recurring cycle of events, the result of each one being to increase the beneficial effect of the next.” Although some question whether Pawtuxet Native American guide Squanto actually taught the Plymouth settlers in...

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