By Sarah Goran
With mobile and tablet device usage on the rise, companies need a website that provides an optimal experience on all devices. Responsive web design is the best way to deliver advanced navigation, ease of use, and all the benefits and services your site offers all the time, on all devices.
What is Responsive Design?
Responsive design is an approach to crafting a website so that it responds to the user’s behavior and environment; maintaining the same features, navigation, and ease of use while it seamlessly adapts to screens of different sizes, on multiple devices. A well-crafted responsive website will minimize the need for users to resize, pan, and scroll to access the features and information they seek.
Why Responsive Design?
In addition to making you look good by having a current, adaptive site and providing a more fluid experience for your users, consider these other benefits to a responsive website design:
Retain and gain users
With long commutes, multitasking, and the expectation to be on call 24/7, today’s business professionals need to get things done anytime, anywhere. Sites without navigation designed for mobile devices are inconvenient and frustrating for users, who will look elsewhere. Be ahead of the game. Ensuring your site can adapt to multiple devices will not only retain the customers you have, but will gain new market share.
SEO
Because Google is the world’s most popular search engine, it is imperative to have a website that gets Google’s attention. Not only does Google recommend responsive design as the best way to target mobile users, but it also favors mobile-optimized sites when presenting search results made on a mobile device. Responsive web design also enhances SEO efforts by directing all of your users to a single site no matter which device they are using. Read more about the one-two punch of SEO and content marketing.
Cost
One website costs less than two. Designing, developing, and maintaining a single site that serves the needs of all users on all devices will save your business time and money.
According to CNN Money, mobile device usage of the Internet has surpassed that of the PC. Thus, it is critical for your business to have a website that gives your customers the same features and ease-of-use on all devices. Get the most out of your web presence with responsive design. Contact Markit Strategies today.