COVID19 Pandemic: Is now the time to move your marketing operations to a digital model?

Our 15-year digital marketing agency is here to help you answer the tough questions related to your marketing programs. We’ve dusted off one of our most popular blogs from years past to help you decide if you should work with an outside agency as you return to business in the new normal.

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Email Marketing 101: What Not to Do in a Crisis

Email marketing 101 during a crisis. I have a couple friends who have been keeping running tallies of the emails they’ve received from the CEOs of big corporations saying we’re all in this together during the COVID-19 pandemic. Some of these emails sound very tone deaf given the current circumstances, while others actually offer something I needed to know.

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Tooting Our Virtual Horn

In the current COVID-19 pandemic, companies are struggling with the shelter-in-place mandate that is critical for “flattening the curve.” It has thrown a monkey wrench into the economy, with retail establishments that are considered nonessential closed and tens of thousands of service staff and “gig” employees laid off or furloughed. For professionals able to work remotely, the impact has been less disruptive.

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Digital Marketing 101 in Times of Crises: Website Maintenance

Now more than ever it is strategically critical that companies maintain and update all forms of marketing communication vehicles, starting with your website. With many businesses shut down or trying to stay afloat while adhering to work-from-home requirements, it’s essential to use all communication vehicles available to stay in touch with customers and prospects.

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