by Barbara Longley MacGregor | blog
We’ve all been there – content marketers writing the quintessentially perfect email campaign. It hits all the pain points our audience feels, it suggests the perfect solution, and it conveys third party endorsements from other similar clients who have used our... Continue reading Crafting subject lines that don’t suck
by Kate Storey | blog
Entrepreneur recently shared an article with a topic that really resonated with me: Strong company story telling skills are what makes successful companies (and leaders) stand out. Never is this more true than in public relations and marketing. From blog posts and... Continue reading Your company’s secret weapon: Your story
by Peggy Fenwick | blog
Hire a marketing communications agency or build an internal team? That’s the million-dollar question these days. Today’s marketing practices are morphing faster than your teenager’s texting skills. The addition of the Internet was a game changer 25 years ago for how... Continue reading Take the quiz: Internal staff vs. contracted agency?
by Julie Rogier | blog
We’re big fans of LinkedIn, considered the world’s largest professional network. The Markit Strategies team has seen terrific results from our business-to-business clients who leverage LinkedIn to expand their online awareness. To get the most out of b-to-b social... Continue reading Leveraging LinkedIn: 5 Things to Do Now
by Barbara Longley MacGregor | blog
Typos! We may laugh with glee when we see them on Jay Leno’s old Headlines segment, but weep in frustration when we see them in our own materials. They come with the territory. Auto-correct and spell-check programs find misspelled words but not misused words. We’re... Continue reading Got typos? Hire an editor
by Patrick McLaughlin | blog
A common error I see companies make in the B2B world is trying to attract customers by presenting a litany of product features and specifications, assuming the potential customer will recognize the benefits and see how they apply to their unique circumstance. The... Continue reading Why third party validation with PR is best
