Peggy Fenwick managed Future Three’s participation as an exhibitor at various technology events from 1995—2000. One of the most memorable and successful exhibit opportunities was the 1998 AUTO-TECH event, where Fenwick led her team to develop an integrated marketing campaign entitled ‘Comply with Us’. This multi-faceted plan included press announcements, direct marketing campaign, and culminated to the final 3-day event held at Cobo Conference Center, Detroit. With the entire sales and marketing staff decked out in authentic pilot’s uniforms, the Future Three exhibit was the talk of the show and yielded a record breaking number of leads that year. On average, Future Three’s marketing initiatives, led by Fenwick, was responsible for over 70% of new sales each year.
In the early 1990s, Fenwick created a continuing education program for Future Three’s AS/400 user community. She developed various courses for client training including ASN Essentials, a course used to decode electronic data interchange syntex for advance shipping notices used in the automotive industry. Under Fenwick’s leadership, the revenue generating education services group produced 30% of all training revenue in the first year of introduction.
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- Course Catalog
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- Mailer for a trade show
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- Trade Show booth
