Since 2006, xLM Solutions has offered quality end-to-end product lifecycle management (PLM) and product data management (PDM) services and solutions that include requirement analysis, solution implementation, data migration, configuration, customization, support and maintenance.
Markit Strategies & PR has been xLM Solutions’ marketing consultant and resource provider since the fall of 2015. Among our services, we:
- Established a robust outbound email-marketing program to increase its direct marketing capabilities by both geographic reach and industry vertical markets.
- Designed a full inbound marketing program to assist xLM in developing leads as a Dassault Systèmes Efforts included blogs, newsletters, webinar support and social media posts.
- Rebuilt their corporate website to allow for updated content edits, ease of searches, and to assist with both awareness building and lead generation opportunities.
- Positioned the company as a thought leader in PLM/PDM solutions and consulting.
In 2019 alone, Markit Strategies & PR:
- Developed 21 blogs. Blog page views increased 36.5% from 2018 to 2019. Total unique page views for all blogs was 5808 in 2019 vs. 4255 in 2018.
- Maintained social media post volume with a consistent weekly schedule
- Sent several outbound email campaigns pointing back to blogs
- Executed a successful webinar campaign program
- Maintained a consistent newsletter campaign
- Saw a significant increase in content related organic searches
- Created a webinar evaluation process
- Drafted a survey to prospects to solicit ideas and opinions
The five-year marketing partnership has helped xLM Solutions grow its awareness in the marketplace and be recognized as a thought leader in the PDM/PLM space. In 2019, xLM Solutions merged with VIAS Corp., a PLM value added reseller, to expand its reach and grow its list of customers in the product lifecycle management arena. To learn more, visit www.xlmsolutions.com.