xLM Solutions

Since 2006, xLM Solutions has offered quality end-to-end product lifecycle management (PLM) and product data management (PDM) services and solutions that include requirement analysis, solution implementation, data migration, configuration, customization, support and maintenance.

Markit Strategies & PR has been xLM Solutions’ marketing consultant and resource provider since the fall of 2015. Among our services, we:

  • Established a robust outbound email-marketing program to increase its direct marketing capabilities by both geographic reach and industry vertical markets.
  • Designed a full inbound marketing program to assist xLM in developing leads as a Dassault Systèmes Efforts included blogs, newsletters, webinar support and social media posts.
  • Rebuilt their corporate website to allow for updated content edits, ease of searches, and to assist with both awareness building and lead generation opportunities.
  • Positioned the company as a thought leader in PLM/PDM solutions and consulting.

In 2019 alone, Markit Strategies & PR:

  • Developed 21 blogs. Blog page views increased 36.5% from 2018 to 2019. Total unique page views for all blogs was 5808 in 2019 vs. 4255 in 2018.
  • Maintained social media post volume with a consistent weekly schedule
  • Sent several outbound email campaigns pointing back to blogs
  • Executed a successful webinar campaign program
  • Maintained a consistent newsletter campaign
  • Saw a significant increase in content related organic searches
  • Created a webinar evaluation process
  • Drafted a survey to prospects to solicit ideas and opinions

The five-year marketing partnership has helped xLM Solutions grow its awareness in the marketplace and be recognized as a thought leader in the PDM/PLM space. In 2019, xLM Solutions merged with VIAS Corp., a PLM value added reseller, to expand its reach and grow its list of customers in the product lifecycle management arena. To learn more, visit www.xlmsolutions.com.