Canton, Mich., June 24, 2009— Markit Strategies and PR, LLC, a Canton, Mich.-based integrated strategic marketing and public relations firm, is the recipient of three 2009 Renaissance Awards from the Detroit Chapter of the International Association of Business Communicators (IABC).
The June 18th event ended with Markit earning top honors with two prestigious Awards of Excellence in media relations and marketing communications (for direct marketing). A third Award of Honor was received for the event marketing work performed for Plex System’s 2008 PowerPlex user conference in Grand Rapids, Mich.
The prestigious business awards honor the effectiveness of Markit Strategies’ integrated marketing communications program on behalf of technology client Plex Systems, Inc. (Auburn Hills, Mich.). The judge’s comments indicated Markit Strategies received a perfect score for effective implementation of the marketing communications/public relations project in terms of budget, time, and other key resources. They also commented on how well the project’s goals and objectives were met for the client. Other key achievements include improved media awareness, increased target publication coverage, speaker placement, and industry accolades received by the client company. All of these programs have helped Michigan-based Plex Systems grow their business an average of 40% annually the last three and a half years.
“We are very pleased with Markit Strategies and the excellent support they provide our team,” said Plex Systems Vice President of Marketing Patrick Fetterman. “Their professionalism, diligence and alignment with our strategic initiatives make them an integral part of our efforts in telling the story about our product and services and the successes our customers enjoy.”
Judges comments were also glowing for the Award of Excellence bestowed on the direct marketing program developed by the Markit Strategies/Plex account team. “Excellent results; shows the impact of your marketing plan in great detail; a value added project that showcased the return on investment of good marketing communications,” as written on the final entry form from the judges. This year’s judges were from the IABC chapters in St. Louis, Phoenix, Texas and Sacramento.
“We’re especially proud of this significant recognition as it honors our effective teamwork we have at Markit Strategies. In fact, this exceptional teamwork is the fuel that allows Markit Strategies to attain truly noteworthy results for its clients, even in a difficult economy like this one,” notes Markit Strategies’ founder and principal Peggy Fenwick. “We applaud the clients who recognize that now is the best time to implement creative and effective marketing programs.”
The award recognizes the efforts of the entire Markit Strategies’ public relations and direct marketing team including: Julie Rogier, Patrick McLaughlin, Karen Manardo, Paula Turner, Margaret Johnson, Peggy Fenwick, Julie Metea, Valerie Valentine, Opal Ritchie, Terry Maternowski, Colleen Sullivan Leh, and Debra Schoonfield.
About Markit Strategies & PR, LLC
Markit Strategies and PR, founded in early 2005, assists many manufacturing, technology, and professional services companies and organizations with strategic market development, planning, web and collateral development, press release writing and establishing productive relationships with the media. For more information, visit www.markitstrategies.com or call 734-516-6490.
About Plex Systems, Inc.
Plex Systems, Inc. is the developer of Plex Online, a software-as-a-service (SaaS) solution for the manufacturing enterprise. Plex Online offers industry-leading features for virtually every department within a manufacturer, including Manufacturing Execution Systems (MES) and Quality Management Systems (QMS) for the shop floor, Customer Relationship Management (CRM) for sales and marketing, Supply Chain Management (SCM) for procurement, and Enterprise Resource Planning (ERP) for finance and management. Plex Online’s fully-integrated model delivers a “shop floor to top floor” view of a manufacturer’s operations, enabling management to run their business at maximum efficiency. Founded in 1995, Plex Systems is headquartered in Auburn Hills, Michigan, with customers around the globe. More information is available at www.plex.com.
Plex Systems and Plex Online are trademarks of Plex Systems, Inc.